A groundbreaking new study has revealed what many have long suspected but few dared admit: influencer advice is less helpful than horoscope predictions. Researchers spent months analyzing thousands of social media posts, brand endorsements, and “life hack” videos, only to conclude that scrolling through an influencer’s feed is about as effective as consulting your daily horoscope when trying to solve life’s problems.
The study suggests that while horoscopes at least offer vague, mystical guidance based on your birth sign, influencer advice usually involves buying products you don’t need, pretending to love mornings, or smiling earnestly while explaining how to “manifest your best self”—all with zero measurable impact on actual well-being.
Millions keep following influencers—probably because facing the void of meaning sounds like a full-time job.
When algorithms decide what’s important and shallow is king, it’s oddly fitting that astrology outperforms advice from the glowing rectangles we can’t stop refreshing. At least the horoscope never asks you to buy glow-in-the-dark toilet paper or some other crap.